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BU241 - Principles of Marketing
Consideration of the functions involved in the process of transferring goods from the producer to the consumer; the various channels of distribution; the methods and the cost of marketing; the role of advertising and sales promotion. The structure, functions and behavior of distribution systems including relationships in marketing networks among manufacturers, retailers, consumers, specialized marketing firms and governmental agencies. 3 credits.

Hybrid
Description
Prerequisites N/A
Corequisites N/A
Fees N/A
Credits 3.0000
Credit Types Grade - UG

Independent Study
Description
Prerequisites N/A
Corequisites N/A
Fees N/A
Credits 3.0000
Credit Types Grade, Grade - UG

Lecture
Description
Prerequisites N/A
Corequisites N/A
Fees N/A
Credits 3.0000
Credit Types Grade - UG

Online
Description
Prerequisites N/A
Corequisites N/A
Fees N/A
Credits 3.0000
Credit Types Grade - UG

VideoTeleconHybrid
Description
Prerequisites N/A
Corequisites N/A
Fees N/A
Credits 3.0000
Credit Types Grade - UG

WebEnhance
Description
Prerequisites N/A
Corequisites N/A
Fees N/A
Credits 3.0000
Credit Types Grade - UG

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